Donor-ready impact framework
Make the pathway visible, measurable, and honest.
The programme is designed around a clear chain from free digital access to visibility, customer connections, and economic opportunity. This page defines what should be measured before programme claims are made.
Current indicators
250 +
Women registered
180 +
Active business profiles
34
Provinces covered
450 +
Buyer connections
Pathway logic
Theory of Change
A practical pathway for funders, implementers, and Hamra teams to align activities with evidence.
Inputs
Funding, product capacity, onboarding support, and partner networks.
Activities
Register women-led businesses, create profiles, publish offers, and support discovery.
Outputs
Profiles, published listings, views, enquiries, referrals, and partner touchpoints.
Outcomes
Improved visibility, new customer connections, and more routes to opportunity.
Long-term contribution
Stronger participation in the digital economy, tracked with appropriate caveats.
Key pathway assumptions
- Mobile and internet access remains available and usable for participants.
- Participants manage their profile content consent-based and without pressure.
- Public demand for women-led products and services holds during the programme period.
- Partners and implementers report data on time against the agreed definitions.
Definitions, sources, and caveats
Measurement framework
These are definitions for future reporting. They are not current programme statistics.
Review and publication cycle
Reporting cadence and governance
Monthly product health review for data quality and safeguarding signals.
Quarterly partner brief with definitions, coverage, caveats, and changes to methodology.
Annual learning review to assess whether the pathway still reflects women’s lived experience.
Publish only consented, aggregated, or anonymised information unless a clear permission exists.
Our commitment to the data
No-fabricated-statistics policy
Until a metric is backed by a defined source, period, denominator, and review owner, it is presented as a placeholder or qualitative statement. Stories and numbers are never invented to strengthen a funding case.
- Every number is tied to a named source, period, and review owner.
- No story or image is published without informed consent.
- Gaps are never hidden; they stay visibly declared until verified.
A digital opportunity for women. A partnership pathway for organisations.
If you run a business, start in the Hamra app. If you are a donor, NGO, buyer, or institution, talk to us about a responsible partnership.