Make the pathway visible, measurable, and honest.
The programme is designed around a clear chain from free digital access to visibility, customer connections, and economic opportunity. This page defines what should be measured before programme claims are made.
Theory of Change
A practical pathway for funders, implementers, and Hamra teams to align activities with evidence.
Inputs
Funding, product capacity, onboarding support, and partner networks.
Activities
Register women-led businesses, create profiles, publish offers, and support discovery.
Outputs
Profiles, published listings, views, enquiries, referrals, and partner touchpoints.
Outcomes
Improved visibility, new customer connections, and more routes to opportunity.
Long-term contribution
Stronger participation in the digital economy, tracked with appropriate caveats.
Measurement framework
These are definitions for future reporting. They are not current programme statistics.
Women registered
250 + — Evidence pending
Evidence pending
- Definition
- تعداد پروفایلهای منحصربهفرد ثبتشده توسط زنان در اپلیکیشن همرا.
- Source
- سیستم ثبتنام همرا (داده نمایشی)
Caveat: عدد نمایشی اولیه — پیش از انتشار رسمی از پنل مدیریت تأیید شود
Active business profiles
180 + — Evidence pending
Evidence pending
- Definition
- پروفایلهایی که حداقل یک محصول یا خدمت منتشرشده دارند.
- Source
- پایگاه داده پلتفرم (داده نمایشی)
Caveat: عدد نمایشی اولیه — پیش از انتشار رسمی از پنل مدیریت تأیید شود
Provinces covered
12 — Evidence pending
Evidence pending
- Definition
- شمار ولایتهایی که دستکم یک کسبوکار زنان فعال دارند.
- Source
- داده پروفایلها (داده نمایشی)
Caveat: عدد نمایشی اولیه — پیش از انتشار رسمی از پنل مدیریت تأیید شود
Buyer connections
450 + — Evidence pending
Evidence pending
- Definition
- مجموع تماسها و پرسوجوهای ثبتشده از طریق پروفایلها.
- Source
- گزارش تعاملات پلتفرم (داده نمایشی)
Caveat: عدد نمایشی اولیه — پیش از انتشار رسمی از پنل مدیریت تأیید شود
Reporting cadence and governance
- Monthly product health review for data quality and safeguarding signals.
- Quarterly partner brief with definitions, coverage, caveats, and changes to methodology.
- Annual learning review to assess whether the pathway still reflects women’s lived experience.
- Publish only consented, aggregated, or anonymised information unless a clear permission exists.
No-fabricated-statistics policy
Until a metric is backed by a defined source, period, denominator, and review owner, it is presented as a placeholder or qualitative statement. Stories and numbers are never invented to strengthen a funding case.
Evidence pending
A digital opportunity for women. A partnership pathway for organisations.
If you run a business, start in the Hamra app. If you are a donor, NGO, buyer, or institution, talk to us about a responsible partnership.